A seasoned Senior Marketing Manager who is highly experienced in expanding industry influence, and driving revenue growth. Must be well-rounded in overall marketing strategy, digital media marketing, membership growth, and events marketing.
β’ Develop and execute a cost-effective communication and engagement plan.
β’ Maintain a consistent brand identity and tone across all platforms.
β’ Oversee digital marketing efforts, including email campaigns, social media, and website content.
β’ Create and promote thought leadership content, including articles, testimonials, and podcasts.
β’ Support industry leadership boards and councils in developing key resources.
β’ Implement efficient workflow management for tracking deliverables and deadlines.
β’ Drive sponsorships and partnerships aligned with strategic goals.
β’ Monitor key performance indicators (KPIs) and optimise engagement strategies.
β’ Secure sponsorships and explore new revenue opportunities for industry initiatives.
β’ Ensure all marketing materials meet quality standards and align with branding.
β’ Increased member retention and acquisition, driving revenue growth.
β’ Higher engagement in programs and initiatives.
β’ Enhanced industry positioning through quality content and thought leadership.
β’ 8+ years of proven experience in digital and adtech marketing within the SEA market.
β’ Proven experience in brand development, strategic communications, and digital marketing.
β’ Strong stakeholder management and relationship-building skills.
β’ Expertise in the digital advertising and marketing landscape.
β’ Data-driven decision-making with strong program management capabilities.
β’ Excellent communication and leadership abilities.
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β’ Proven experience in brand development, strategic communications, and digital marketing.
β’ Strong stakeholder management and relationship-building skills.
β’ Expertise in the digital advertising and marketing landscape.
β’ Data-driven decision-making with strong program management capabilities.
β’ Excellent communication and leadership abilities.
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